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    Reethika Kapoor
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    Reethika Kapoor
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    Reethika Kapoor

Reethika Kapoor – The ex-investment banker, who decided to go “Foodipa”

in Entrepreneur by

When Reethika, the young and charismatic entrepreneur started Foodipa there were only six Food Trucks in Bangalore. Today there are around 45 food trucks in the city and Foodipa is one of the first that drove its way around the city serving authentic North Indian home cooked food. “My parents have been in the food industry for the past 15 years, and I’m a big foodie myself. When I read about the concept of Food Trucks, I was super excited to know more about this format. After my initial research, I was convinced that this would be the best way to leverage my parents experience and my desire to do something new.”

Reethika always wanted to do something with food. The cost of starting a Food Truck is relatively lesser than starting a restaurant, which is why she decided to go the “Food Truck” way. She sourced the truck from one of her dad’s friend and got the fabrication done at FRK Racing. Sugama, her friend from Sri Lanka is responsible for all the creative artwork and branding. The truck can be spotted at prominent tech parks in the city such as Manyata, Cessna, ETV and Bagmane. “In less than a year, we have seen the competition increase. However, we are confident about our food and service. Bangalore is the IT hub and is home to people from different parts of the country, which is why we stand out when it comes to people, who crave for North Indian home food. My mother is the Head Chef of Foodipa, and she is the one responsible for the mouthwatering dishes that we serve.”

In less than a year, we have seen the competition increase. However, we are confident about our food and service. Bangalore is the IT hub and is home to people from different parts of the country, which is why we stand out when it comes to people, who crave for North Indian home food My mother is the Head Chef of Foodipa, and she is the one responsible for the mouthwatering dishes that we serve.”

Reethika Kapoor

Even though her truck possesses all the legal documentation to operate in the city, she sometimes faces issues when her truck is parked at certain locations. Her life as a food trucker is very unpredictable, because there’s always an uncertainty of who’s out there to prevent her from running her business. “Our Food Truck possesses the license from the Food Safety and Standards Authority of India and all other requirements of the Regional Transport Office such as vehicle insurance, legal permit, fitness certificate and mobile canteen certificate. Despite having all these documents, we sometimes still face issues when we park the truck to serve our customers.”

Foodipa is active on social media platforms like Facebook and Instagram to interact and engage with their audience. Social media has been instrumental in getting her business started. People also find their way to the Foodipa Food Truck using apps that solely focus on Food Trucks. “Initially it was hard to manage, as we were new to this business line. Entrepreneurship is a roller-coaster ride and it is important to be patient and look at the bigger picture. We found ourselves struggling to find spots to park at, but we’ve learnt from our mistakes and now we operate in a structured manner. Over a period of time we’ve learnt what works for us and what doesn’t.”

Initially it was hard to manage, as we were new to this business line. Entrepreneurship is a roller-coaster ride and it is important to be patient and look at the bigger picture. We found ourselves struggling to find spots to park at, but we’ve learnt from our mistakes and now we operate in a structured manner. Over a period of time we’ve learnt what works for us and what doesn’t.”

Reethika is confident that the future is bright for Food Trucks in India provided there is support from the concerned authorities. “The Bangalore Food Truck Association is working towards legalizing food trucks in the city. People are open to the idea and love the unique concept.” Reethika left her job at one of the most renowned investment banks in the world to start her venture. “The only time I miss my desk job is when I don’t get a message from my bank saying that my salary has been credited” she laughs and says. However for the time being she is enjoying the startup life and is anxious to see how it all pans out for Foodipa.

7 Comments

  1. Ritika, that was some heart-warming article. The immense hard work and dedication put in by ur parents, the support of a good team and ur sincerity and devotion will definitely take Foodipa to greater heights…All best wishes as always…

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