M Farhath Sheriff – The Banker who realized that Biryani was his true calling

in Entrepreneur by

You can’t be invited to a wedding everyday, but you can still eat “Shaadi Ki Biryani” whenever you want to. Farhath started his restaurant called Shaadi Ki Biryani with an intention of serving authentic “dum biryani” to his customers. While working in the Banking sector, Farhath used to go out for team lunches and get-togethers, where he would spend a considerable amount of money on average and non-filling meals. The feeling of dissatisfaction prompted Farhath to start his own restaurant, which is now situated at two prominent locations in the city: Commercial Street and Marathahalli. “I used to have friends and family over for the weekend. They used to love the biryani that I cooked for them. After multiple occasions, I used to get similar feedback from different groups. Thus, I decided to start my own restaurant and call it Shaadi Ki Biryani so that we could cater to the audience that wants to taste authentic biryani served at Muslim weddings,” Farhath says about how his restaurant came into being.

I used to have friends and family over for the weekend. They used to love the biryani that I cooked for them. After multiple occasions, I used to get similar feedback from different groups. Thus, I decided to start my own restaurant and call it Shaadi Ki Biryani so that we could cater to the audience that wants to taste authentic biryani served at Muslim weddings.”

Farhath had no exposure to the food and beverage business. He was engulfed in the corporate lifestyle working tirelessly for ten to twelve hours everyday. Neither did his family have an understanding of the food industry. All Farhath had was a vision to create a branded chain of biryani outlets with a centralized production unit that could ensure consistent taste and quality in all branches. “I was working long hours, but the dream was always there – the dream of my own restaurant business. However, I needed to have a strategic plan to materialize my ambitions. Once I had made up my mind, my wife and I decided to first get the formula right. We did many trials until we got the right combination of ingredients and accuracy of timings. Eventually, we arrived at the perfect taste – the taste of experience and passion. We’ve created a recipe management system, which is linked to a CRM to ensure that there is zero tolerance for inconsistent taste,” says Farhath about how he got it right with the taste.

I was working long hours, but the dream was always there – the dream of my own restaurant business. However, I needed to have a strategic plan to materialize my ambitions. Once I had made up my mind, my wife and I decided to first get the formula right. We did many trials until we got the right combination of ingredients and accuracy of timings. Eventually, we arrived at the perfect taste – the taste of experience and passion. We’ve created a recipe management system, which is linked to a CRM to ensure that there is zero tolerance for inconsistent taste.”

Initially Farhath’s parents were reluctant to encourage his decision. But, gradually they came to terms with the fact that their son is a biryani freak and will do whatever it takes to build a brand out of it. “I must admit that it was not an easy decision to let go of a senior management position that I had with the bank. However, I knew that with intense handwork and strategic planning I could make this a big success. My focus was to sell a good product with the help of creative marketing and robust technology. We constantly engage and interact with our community through our Facebook page. Our website is live and our personalized app will soon go live too. Customer service is our biggest strength, and we want to connect and serve through the digital face as well,” says Farhath about the future of his biryani brand.

I must admit that it was not an easy decision to let go of a senior management position that I had with the bank. However, I knew that with intense handwork and strategic planning I could make this a big success. My focus was to sell a good product with the help of creative marketing and robust technology. We constantly engage and interact with our community through our Facebook page. Our website and personalized app will soon go live too. Customer service is our biggest strength, and we want to connect and serve through the digital face as well.”

Farhath has a long-term vision for Shaadi Ki Biryani. He believes that there’s huge potential in the Bangalore market and also wants to explore Chennai next. With the help of bank loans and his own funds, he has been able to setup two centers in Bangalore. “The customers love our mutton biryani because of the tenderness of the meat. During Ramadan on an average we sold a little more than 2,500 biryanis per day. One of our customers once made a request to put 10kg mutton in the 5kg biryani that he had ordered,” he laughs and says about the special mutton biryani at Shaadi Ki Biryani. Farhath’s ultimate vision is that Shaadi Ki Biryani be the first name in the minds of people when they want to eat mutton biryani.

Leave a Reply

Your email address will not be published.

*