Sriram Kuchimanchi - Social Entrepreneur

Sriram Kuchimanchi – The Entrepreneur who decided to quit his job and work for Mother Nature

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Sriram is an accidental entrepreneur. Smarter Dharma is a social enterprise founded by Sriram. The philosophy of his organization is to create a sustainable future, which will result in holistic societal development that will lead towards a sustainable planet. “Businesses and individuals are not being smart enough about their decisions. Thus, it is important to educate organizations and consumers about how they can be more holistic about the things they might take for granted while making decisions. Dharma means duty and as a citizen of India, which I believe is a highly sustainable nation, it is my duty to do as much as I can to transfer my knowledge and exposure to make the world a better and safer place,” says Sriram about his company’s values and ideologies.

Businesses and individuals are not being smart enough about their decisions. Thus, it is important to educate organizations and consumers about how they can be more holistic about the things they might take for granted while making decisions. Dharma means duty and as a citizen of India, which I believe is a highly sustainable nation, it is my duty to do as much as I can to transfer my knowledge and exposure to make the world a better and safer place.”

The biggest communication point of Sriram’s dialogue with organizations and consumers is addressing the concept of “need vs. want”. Sriram believes being environmentally conscious is the need of the hour, because we as humans are just delaying our survival on earth. “Consumers and producers are not making conscious decisions. We are adapting to a model, which is not sustainable for us. We need to create a value system that enables us to live within our needs. If people are able to differentiate between their needs vs. wants, we will be a very sustainable species. But, we are living in a fast paced world that has a magnetic effect on the minds of the consumers” says Sriram about the importance of conscious decision-making.

Consumers and producers are not making conscious decisions. We are adapting to a model, which is not sustainable for us. We need to create a value system that enables us to live within our needs. If people are able to differentiate between their needs vs. wants, we will be a very sustainable species. But, we are living in a fast paced world that has a magnetic effect on the minds of the consumers.”

According to Sriram, social change is a process that eventually leads to behavioral change. His company works closely with three audiences – the consumers, the manufacturers and the government. “We act as social consultants to companies that are ready to make change to the environment. We also believe it is important to give out right information to consumers. If a consumer knows that the product he or she is buying is eco-friendly then he or she will be able to make the right purchase decision. The ultimate goal is to reduce the carbon footprint by reducing the materials used to manufacture a product. For example, if consumers are aware that plastic spoons are harming the environment they will make a conscious decision to eat at a restaurant that doesn’t use plastic spoons. Using this case-study, we can work closely with the government to frame policies that work in the favor of the environment,” says Sriram about adopting the right style of communication.

Sriram worked with a high-tech telecom company for almost fourteen years before starting Smarter Dharma. He spent ten of these fourteen years in California working on big assignments. Sriram had the opportunity of visiting countries such as Mexico, Canada and Ecuador and the Galapagos islands surrounding Ecuador. Travel inspired Sriram to an extent that he went to Germany and Austria to learn more about sustainability. “After traveling and learning so much, I felt that I needed to play a bigger role in life. This is when I decided to quit my job and work for Mother Nature. Just before I started, I was tempted with a job offer of a lifetime, but my passion outweighed the offer and my wife wanted to see my dream of changing the world come true. With such great support, I was ready to make a difference,” says Sriram about his decision to quit his job.

After traveling and learning so much, I felt that I needed to play a bigger role in life. This is when I decided to quit my job and work for Mother Nature. Just before I started, I was tempted with a job offer of a lifetime, but my passion outweighed the offer and my wife wanted to see my dream of changing the world come true. With such great support, I was ready to make a difference.”

Sriram mostly cycles to work, which is 22.6 kms from his home. His mobile and laptop are both second-hand. He thoroughly practices his philosophy of “need vs. want”. Smarter Dharma is in the process of developing an app called “DharmaMeter”, which they are likely to launch in the U.S.A either end of 2016 or early next year. “We are investing in technology so that we can communicate with consumers to influence them towards conscious consumerism. Also, we’ve partnered with Cradle to Cradle to manufacture products with lesser material. Our goal is to invest in people and companies who believe in the cause. We’ve got this far by bootstrapping, and now we are hoping that investors will see an upward trend in our model,” says Sriram about the future of his company.

Sriram loves everything British from music to books and art to entertainment. He is a strong advocate of being a fearless soul, as there is nothing to lose. One of his standout traits is his positive outlook towards life. One of his proudest moments was when he was selected for the Ashoka fellowship program. “The whole interview process goes on for several months. In the year 2012, while I was in India one of my client who I worked with in the U.S recommended me to the fellowship. This whole process gave me greater belief in myself and my idea, and I would encourage people to believe in themselves – it’s the best thing they can do,” Sriram concludes by talking about a very dear moment in his life.

6 Comments

  1. Dear sriram read about your outlook to life and how you can impact on humans by simple way of life. Though difficult to practise if people believe in bekng idealistic iam sure they will all agrre with you . God bless you dear in all your endeavoura

  2. Novel ideas one should really practice. I hope our sriram will surely live up to the expectations of all and show to the world that nothing is impossible. All the best sriram. I am your moms cousin and father of ramaprasad.

  3. Good ideal, bold decision n great effort Sriram. May all the systems help u achieve ur goals. Congrats to u both for ur common interests.
    One small opinion. A pile of strong bricks makes a strong wall. Conscious n committed individuals alone bring in charge r accept the change, thus making the effort fruitful. Best wishes.

  4. Bravo Sriram in this world of turmoil. Fast paced world full of high aspiration vs depression you stand as an example. Why don’t u tour India and guide people. Your practical experience will be a true guiding force. God bless you.

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