On moving to Bangalore, seven years ago, Claude Loren was introduced to the world of photography. He was pursuing his Masters in Biotechnology while also earning a Diploma in Clinical Research. Little did he know at the time, having never owned a ‘point-and-shoot’ before that his weekend interest would soon turn into his mainstream career.
Still studying for his masters, Claude learned photography from his brother-in-law and mentor Anup J. Kat, a professional photographer. He received additional guidance from Mark Swaroop, another professional in the field. Their guidance pushed him to the limits of his abilities, while also helping him bring a finesse to his photography. For Claude, the path to photography as a career was laden with hard work and patience. He says, “It was a matter of true inspiration drawn from my two mentors and my dedication to become better than yesterday that resulted in me stepping onto this platform.”
When I look through my viewfinder, I see the world the way I want and this is what I love about photography. I revel in capturing little ‘Time Capsules’, as I call them.”
While wedding photography forms a major part of his work, for Claude it’s the people and places that he enjoys snapping pictures of, while away on his travels. He feels it’s the best way to understand different cultures and connect with the world around him. He prefers to focus on moments, emotions and relationships when framing the perfect shot, guided by his personal sense of simplicity to create clean beautiful images. Speaking about the joys of those simple yet special moments caught through the lens, Claude says, “Photography is a beautiful field of art. When I look through my viewfinder, I see the world the way I want and this is what I love about photography. I revel in capturing little ‘Time Capsules’, as I call them.”
For Claude promoting himself has been a challenge. And working in an ultra competitive industry, that is a definite obstacle. Marketing not being one of his strong suits, he relies strongly on personal recommendations to bring in new clients. On that front he has been successful, as a majority of new opportunities come through couples and families he has worked with, who recommend him to others looking for a photographer. Getting featured on websites and in magazines has also helped create awareness about his work. His website and social media platforms serve as an introductory showcase of his work, to rope in potential clients.
Success is a small word till you have become the best, which is subjective. So I keep reminding myself that no matter what there is always someone better out there. So stay humble, stay grounded and do what you do best, most importantly keep everyone happy around you.”
Not everyone measures success the same way. For Claude staying real and honest to the art is success. As he eloquently puts it, “Success is a small word till you have become the best, which is subjective. So I keep reminding myself that no matter what there is always someone better out there. So stay humble, stay grounded and do what you do best, most importantly keep everyone happy around you.”
Going beyond weddings, Claude recently started Obscura Films with his partner Manan Upadhaya. They provide end-to-end photography and videography services. He is quite kicked about this new venture, and excitedly tells us that his partner and him have already directed and shot a new music video for the Blues band that Claude is also a drummer for.
The road to success has had some unusual twists and turns, but he has managed to overcome every roadblock and come out a winner. He says, “Whatever you choose to pursue, find every means to make something beautiful out of it and let people remember you for it. Patience is the first step to conquering your dream. You cannot expect to excel in a field if you have entered it yesterday. So stick to it and don’t give up easily.”
Trust your instinct, following your passion doesn’t always have to be a struggle. Claude Loren found his calling, and didn’t let it end there. He pursued it by acquiring the right skills. Even a drastic career change didn’t dissuade him, he went with his gut. That’s Brave, that’s Inspiring, that’s Bold.