The beer sommelier of Bangalore, John Eapen is sharing his love for the beverage by writing, educating, and consulting on the subject. His love affair with beer began over 20 years ago, when at the age of 16, his Dad gave him his first one. He got a taste of Craft Beer a few years later, in the US. And that’s when he knew he had eyes only for this beverage. Commenting on how he feels about it, he says, “There is only one expression – “Beer – I Love You.”
There is only one expression – “Beer – I Love You.”
His experience in the beer industry includes serving on a consumer panel for Molson Coors – Canada’s second largest brewery. “For three years, I gave feedbacks on products yet to go to market, potential ad campaigns, bottle/label designs; participated in focus groups; went for beer sampling sessions, brewery tours and so forth.”
A lot of my ideas for what I do are inspired by Beer – either when I’m enjoying one or just spending time alone thinking about Beer.”
What drove him to starting the blog ‘Tales of Froth’? He says, “On my return to India, I noticed nobody was writing about Beer specifically Craft Beer. I spent about 9 months going to brewpubs, taking photos, sampling Beers, talking to brewers, owners and customers before deciding to launch Tales Of Froth – to educate people about Beer & Craft Beer. The blog along with workshops are meant to teach people the basics of Beer & Beer appreciation.”
Inspired by Beer evangelists like Michael Jackson (not the singer, The Beer Hunter) and Ashley Routson (The Beer Wench), who created awareness and appreciation for Beer, John would like to do the same in India. Beer is more than a beverage to John, it’s his muse. “A lot of my ideas for what I do are inspired by Beer – either when I’m enjoying one or just spending time alone thinking about Beer. I also read a lot to keep myself informed about what is happening in the Beer World.”
When you first start off and you are building a following, there is no means for revenue but you have to stick with it and invest in yourself heavily till you get to where you need to go.”
Being in a nascent field, John doesn’t face much competition at the moment. That isn’t to say it has been easy getting to where he is now. “When you first start off and you are building a following, there is no means for revenue but you have to stick with it and invest in yourself heavily till you get to where you need to go. Craft Beer isn’t cheap, but, it’s an investment.” Personal and professional difficulties have not deterred John from following his dream. He has learned to take them in his stride and continue on his journey.
While his love for Beer might be all-consuming, John still finds time for other interests. He is a trained pilot and even plays the guitar. What a mixed bag of talent!
While his ultimate goal is to become India’s Michael Jackson (the beer evangelist), he has other plans at the moment. “I’d like to expand the site and build out a team of like-minded individuals, travel India and the world exploring Beer and incorporating my interest in flying. Also do more media work – videos and so forth. Perhaps one day have my own brewpub.”
Have a clear vision. Set goals and be patient and willing to hit rock bottom before you climb to the top. There are no shortcuts in life.”
His advice to others in the pursuit of their dreams, “Have a clear vision. Set goals and be patient and willing to hit rock bottom before you climb to the top. There are no shortcuts in life.” And of course a handy tip for your next visit to the pub, “Always remember you need at least an inch or two fingers of froth in your Beer to properly appreciate it.”
Success comes to those who do. John Eapen had a passion, and he followed it through, no matter the time and effort it took. Don’t let your dream slip away. Act now and make it happen.