Mitali Tandon

A wizard with a magic potion – Mitali Tandon is here to cure your hangover

in Entrepreneur by

What if your night out of drinking and having fun didn’t have to be ruined by a dreadful hangover? That dream is now a reality thanks to Mitali Tandon, who has given us a miraculous cure in the form of a detoxifying drink called Morning Fresh. It should be your last drink after a night of consuming alcohol, to wake up bright and energized the next morning.

How did she chance upon this idea? Explaining how it happened, Mitali says, “Our parent company, Sericare, founded by my father is a pioneer in the field of sericulture and using silk as a bio-material. Our research found that certain amino-acids in the silk protein resembled a particular naturally occurring liver enzyme. I was quick to gauge the gap in the market, as binge drinking is on the rise, there is a proliferation of bars and restaurants in the city and youngsters are increasingly leading a fast-paced life. We developed Morning Fresh as the only post-drinking solution to help relieve customers from the after-effects of alcohol consumption.”

Challenges become a part of your every-day working routine and I mean, if you aren’t challenging yourself at every level – how will you grow?

Not one to shy away from tough situations, Mitali enjoys getting her hands dirty. From her internship at Tihar Jail where she taught and initiated an education program; to her voluntary work at The Thannington Resource Centre (where at-risk youth can engage in meaningful activities) and Samvada (23 year old NGO that works with young people from the Dalit and Adivasi community), she has always been drawn to doing something challenging. She has also started charitable initiatives like ‘Shop For A Cause’ and ‘Burger Riot’.   Speaking about her experiences, she says, “I realised the impact that you can have and the adrenaline rush that comes with seeing your ideas come to life.”

It’s impossible for one single thing/person to inspire you, the world is such a vast, alive and complex being – we have to find ways to actively contribute to it and live in it so we can constantly learn from it and work towards making it better.”

Mitali Tandon
Even a seasoned entrepreneur would be weighed down by the hurdles faced in launching a new product. But Mitali takes these obstacles in her stride, despite it being doubly tough as a young female entrepreneur in the Food & Beverage space. Her maturity and strength shines through her words, “Challenges become a part of your every-day working routine and I mean, if you aren’t challenging yourself at every level – how will you grow?

True genius has an eye for inspiration, even from the most unlikely source, just like Mitali. “Music, art, the ocean, real stories, travelling, silence, dancing, eating a great meal, my grand-parents. It’s impossible for one single thing/person to inspire you, the world is such a vast, alive and complex being – we have to find ways to actively contribute to it and live in it so we can constantly learn from it and work towards making it better.”

Trust your instincts. Be solution oriented. Be fearless- don’t let the cynics get to you. Be aware and organised.  It really is about the journey and not just the finish line.”

Mitali TandonGiven its success, Mitali is working towards making Morning Fresh synonymous with responsible drinking and a healthy lifestyle across India, as well as exploring the opportunity for export. A forward thinking entrepreneur, she is excited about using innovative methods to expand the company’s product portfolio and develop the right strategies for sustainable growth.

Mitali might be young, but she possesses wisdom beyond her years. To inspire others following their dreams she says, “Believe in yourself. Be patient. Spend time reflecting – it’s important for you to have clarity. Trust your instincts. Be solution oriented. Be fearless- don’t let the cynics get to you. Be aware and organised.  It really is about the journey and not just the finish line.”

Some are born to be trail blazers, it’s inherent, it’s natural, it’s in their blood. Fearless, ambitious and bold, Mitali Tandon is making her mark in history.

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