Taking focus today is Sneha Raheja, the founder of Paisley Productions whose love for events paired with the professional experience that she’s acquired over the last four years have equipped her with the tools and courage to be an entrepreneur.
Having worked with some of India’s top management and event planning agencies, Sneha has always wanted to explore the social and wedding sectors of the business. Thus, she decided to invest her heart and soul in creating her own event management company – Paisley Productions.
I strongly believe that these events are the vital parts of an individual’s life. My employees prefer the term ‘designers of experiences’ to event coordinators or wedding planners.”
The name Paisley is derived from the intricate paisley design that can be found around India on fabrics of varied textures and hues. It also hints at a more feminine side of things which made it a perfect fit for Sneha. Her dream was to create a company that paired personal attention to little details and craft memorable experiences which allowed her clients to share in the joys of the moment without the strain of handling all the many tedious details that go on behind the scenes. “I strongly believe that these events are the vital parts of an individual’s life. My employees prefer the term ‘designers of experiences’ to event coordinators or wedding planners,” she says about her company’s core values.
Having worked with event agencies like GPJ, Wizcraft and Kestone as a project manager, Sneha’s job was to handle customers, partners and employee related events in addition to brand activations. It was during this time that she honed her professional skills in the field and worked on her networking as well. Today Sneha is capable of orchestrating beautiful events for her clients even while they are away overseas and have not seen the venue for themselves.
She admits that running your own business is never easy and that there have been times that she has questioned the timing of it all but at no point has she ever wanted to forgo her dream of being an entrepreneur. “I always felt that this is going to be hard and I was prepared to give it everything that I’ve got to make this dream materialize.”
I always felt that this is going to be hard and I was prepared to give it everything that I’ve got to make this dream materialize.”
Being an entrepreneur in the events field means that Sneha is constantly on her toes because it requires extensive research, constantly keeping on top of trends both Local and International and requires a lot of time and patience, and the job description may entail everything from picking up carton boxes, to selecting the best scotch in the world and it does require you to give it your all.
Sneha Raheja aspires to grow into an iconic experience designer in the social and wedding space. Sneha has been brave and has taken risks so that she could bring to each event an experience of a lifetime. This young woman has taught us that above and beyond everything it is the experience that counts. If you truly want your event to be a grand experience, you must keep calm and hire the best. Sneha Raheja, the young and promising event entrepreneur who brings out the best each time.