Meet Keren Samuel, software engineer by education, project manager by experience and mother by delight to a cute two and half year old daughter. This young entrepreneur who led a packed corporate life found a new and better dream on becoming a mother.
Keren enjoys being a mother, especially dressing her daughter in cute baby clothes. As her daughter grew, so did the restlessness within her. In her quest for stylish yet comfortable clothing for her toddler, she noticed that the designs were repetitive or expensive. This was one of those moments for Keren that appears small but is actually huge and life changing. A keen interest in baby clothing combined with the personal experience of being a mom, drove her to start her own baby clothing boutique – ‘Cherubbaby’. She says, “It was difficult to go to 3-4 stores to pick up a handful of pleasing garments and this inspired me to create an online store that could be trusted, and went that extra mile to give children a range of clothes with distinct character and superior quality.” Cherub is taken from the bible which means “Little Angels “, hence the name Cherubbaby. The clothing line provides for children aged 6 months to 6 years.
It was giving the best care for my daughter (me) or giving the best to my career. Entrepreneurship or Mompreneurship was the answer to getting the best of both worlds.”
For Keren this idea was golden, because it struck the perfect balance. She was caught in the dilemma every career-oriented mother faces. She says, “It was giving the best care for my daughter (me) or giving the best to my career. Entrepreneurship or Mompreneurship was the answer to getting the best of both worlds.” Hence, the decision to place the founding stone of Cherubbaby was taken. Keren loves the flexibility and independence that Cherubbaby provides. She handles all aspects of the work right from ordering the materials, advertising and promotion, to the actual implementation, costing, packing and distribution. She believes that the best way to market one’s brand is by providing quality products. Keren says, “Once the customer gets good quality, retention is higher. I take on only as many orders as I can without compromising on quality.”
The initial days of running the business was taxing. With her baby requiring constant attention; handling vendors, designers and clients was a tough task. But now that she has been in the business for some time, she says, “My multi-tasking skills have never been tested so hard until now. I mix work and play with my daughter, my work room is her play area and she knows when I am busy and working.”
Keren’s mission to offer only the best in baby clothing has made Cherubbaby sought after. But given that her background is engineering, running a business is a whole new ball game for her. “Having the confidence to push through my incapabilities was the biggest challenge for me.” However, with support and guidance from her husband she ably tackles the difficulties that come her way. Her efforts are rewarded with appreciation and encouragement received from customers.
Having the confidence to push through my incapabilities was the biggest challenge for me.”
Keren’s visits to UAE (including Abu Dhabi) during her time in corporate gave her an insight into the type of clothes mothers want for their babies, with cost effective pricing. She takes making baby clothes very seriously. She says, “My yardstick is whether my daughter will look cute in that dress and whether she will be comfortable.” For her the exterior material of the outfit is as important as the interior. Though the company had initially started out with clothing for just girls, today they cater to boys as well. In fact one of the pant-suits in demand is a romper suit with a red bow-tie which is a permanent style in their collection. Since the day Cherubbaby was established, its adorable and stylish clothing has received an overwhelming response.
People do not take Mompreneurs seriously and public perception is that you either have a corporate job or you are a stay at home mom. They do not understand being a mother and entrepreneur in the same word.”
A devoted mother and passionate entrepreneur, Keren wanted do more in spite of a full-time job looking after her toddler. She didn’t want to pursue a career in IT. Keren is disgruntled with the typical reaction working mothers get, saying, “People do not take Mompreneurs seriously and public perception is that you either have a corporate job or you are a stay at home mom. They do not understand being a mother and entrepreneur in the same word.”
Given her booming business, Keren is working on expanding Cherubbaby across India.
Keren is a proud Mompreneur who understands how easy it is to get bogged down after having kids, invariably resulting in having to give up on your dreams. Expressing understanding and empathy she says to mothers all around, “Do not to put a lid on your career, dreams and passions, but find a way to nurture them and let them out. As a Mompreneur I believe that you can succeed at both – raising your kids and your business.”
It is not the situation in life that stops you from following your dream, but you yourself. Keren Samuel was in the same position as many other young parents, but she found a way to make the best of the situation. She was bold to make a move into a field she believed in. What’s stopping you?