Alicia Souza is an illustrator who creates quirky, chirpy and fun designs for a wide variety of merchandise – stationery, home decor pieces, magnets, mugs and much more. Her illustrations are colourful and fun, the kind that bring a smile to your face. Her motto: Happy stuff for happy people.
I got my first contract illustration job at the local newspaper and I loved it excessively. I then made a pact with myself that if I got into the ‘creative’ field, I would primarily do illustration.”
Fascinated by drawings and colours from childhood, Alicia decided to become an illustrator. A solemn promise she made to herself. Talking about how it all began, she says, “When I just finished university, I got my first contract illustration job at the local newspaper and I loved it excessively. I then made a pact with myself that if I got into the ‘creative’ field, I would primarily do illustration. That’s kind of where my journey began, though on the way there, there were many twists and turns.” Apart from producing brilliant illustrations, she also guides aspiring graphic designers by answering their queries on her blog. Not many possess generosity like Alicia to encourage others, even though they might end up being competition.
Everyone has moments of doubt, when you question your choice, when the days are particularly hard and your future seems bleak. Alicia is no exception to that. She says, “I think when I just started freelancing, and I literally knew only a handful of people, it was really tough and I remember thinking how easily I could get another job abroad in something different and do well too. But, it came down to the question of ‘will it make you happy or rather the happiest’ and well, I think I picked well because I’m truly the happiest!” While Alicia is content with her choice, her path is still laden with difficulties. But, being truly happy with her line of work is what keeps her going.
According to Alicia ‘Art is an expression of creativity’. So, where does Alicia draw inspiration from, to come up with such creative designs? She says, “Charlie, my dog. I love him with all my soul and that in itself is inspiration enough.”
It came down to the question of ‘will it make you happy or rather the happiest’ and well, I think I picked well because I’m truly the happiest!”
With plans to expand into the overseas market, Alicia has a lot on her plate. Apart from designing for her online store, she also takes on freelance projects which she thoroughly enjoys. Being an ardent animal lover, Alicia wants to do something in that space. “I’m hoping to do a campaign next year for dogs, so ‘fingers-crossed’ all goes according to plan.”
Be diligent in what you love doing and be passionate to do it always.”
Keeping it short and sweet, Alicia encourages all those with dreams to be fulfilled saying, “Be diligent in what you love doing and be passionate to do it always.”
Dream big and make it happen. Alicia Souza made a promise to herself, and she found a way to fulfil it. Your aspirations can become reality only if you put in the work. So, go ahead and make your move.