Hailing from a family of farmers Sudheer was a keen businessman from a very young age. Driven by his business aptitude and supported by his parents, Sudheer had built a successful business when he was just in 11th grade. His father recognized his son’s talent and stood by his side. Sudheer elaborates, “My 10th score was about 40 percent because I was busy building my own enterprise – Dairy farm and my father was very supportive, unlike other parents. My father believed in me and never questioned my moves. He would tell me often that learning was not marks but intelligence.”
I really believe that those times made me strong. When you start something you love, you will never have that ‘enough is enough’ moment.”
As is clear, Sudheer has never taken the tried and tested path. He has followed his instincts and worked hard. “While in college I wanted to concentrate on my studies. I used to travel from Shimoga to Bangalore for CAT coaching. To cover the expenditure, I took a classroom on rent in Bangalore to train my classmates for a fee. They all eventually went on to complete their MBA, I didn’t. I wanted to work and then pursue it later. But once I started working I realized you don’t have to go to an MBA college to learn.” The payout for blazing his own path: an illustrious venture that is improving the lives of many. Sudheer started ‘IndianMoney.com’ after listening to the story of an auto-driver being cheated by an insurance agent. He says, “That is when I decided I should do something to end unethical financial practices. I started the blog – “The Indian Money”. In 2008 I started the company and purchased the domain www.IndianMoney.com and patented it”. His venture provides free financial education to guide common man on choosing the right investment for them, so that they don’t get cheated because of a lack of knowledge. A company started at the young age of 22 has grown into a renowned organisation of 400 people.
No doubt the achievements have outweighed the failures; nevertheless the hardships have been distressing. In the quest to find the right platform to impart financial literacy, Sudheer started four different business verticals. He ended up losing a lot of money, to the point that he had to sell off his car and wife’s gold to keep his company afloat. But Sudheer didn’t give up, he fought tooth and nail. He says, “I really believe that those times made me strong. When you start something you love, you will never have that ‘enough is enough’ moment.”
“Resources don’t necessarily mean raising funds, managing funds is just as important. A lot of startups think that the more funds you raise the higher the success rate; that is untrue.”
Rewarded for all the suffering faced, The Indian Money has really taken off. Research funded by JP Morgan named them the most innovative fin-tech company in India driving financial capability. Today a number of PSU banks use IndianMoney.com’s technology platform to educate their customers. IndianMoney.com even had an impact on Sudheer himself. He says, “Because of this business venture I have evolved as a person. Now I think with my heart as well as my mind.”
Wanting to leave behind a legacy to be remembered, Sudheer says, “After you die you are not known for the ten different things you have done. Just one is of importance. I have taken up solving one large problem. So, well, I aspire to be the Baba Ramdev or Google of personal finance.”
With diverse business experience behind him, Sudheer says, “Resources don’t necessarily mean raising funds, managing funds is just as important. A lot of startups think that the more funds you raise the higher the success rate; that is untrue.” It would do aspiring entrepreneurs good to pay heed to Sudheer’s words.
An expert on personal finance, Sudheer shares his views on demonitisation, “It’s a very good move. This will push the formal financial system forward. Cheap funds will die. Property prices will be controlled. Artificial demand for property will not arise.” This definitely boosts our confidence in demonitisation.
Driven by the urge to bring about a change, C S Sudheer is noble in more ways than one. A brilliant combination of intelligence, perseverance, values and strength, Sudheer is as bold as they come.