Emily and Jessica Leung are twin sisters who have repeatedly overcome insurmountable difficulties, including Jessica’s terminal cancer diagnosis, to emerge wildly successful in their business, in more ways than one. Their brand of shoes Hey Lady is vintage inspired, combined with modern comfort to withstand the pressures of special occasions. Shoes that form the perfect mix of beauty, brains, personality, and heart. “Every pair is inspired by unforgettable women in history, has a full insole of Nasa-developed memory foam used in running shoes, and donates $8 to over a dozen causes.”
Everything’s a blessing in disguise. Had we continued as we were, we would be doing the same old things. But now absolutely everything is done with a clear purpose and only if we LOVE it.”
The idea for Hey Lady was born out of personal experience that the Leung twins shared. “We have extensive experience as professional wedding crashers and bridesmaids. Dancing all night at weddings was just as debilitating on our feet as running a marathon. They all had the same pain DNA. We needed invisible athletic-grade comfort, but pretty enough for your most photographed day.” They quit their jobs and worked on getting the perfect shoe ready. Hey Lady made its debut with its Spring 2009 Wedding Collection, and began shipping to brides, bridesmaids, and dance enthusiasts worldwide. They grew exponentially purely by word of mouth. Today their reach extends to over 34 countries from UAE to New Zealand. They have been featured in several magazines and even had celebrities wear their shoes at red-carpet events.
Emily and Jessica’s story might seem like a fairytale, but that’s far from the truth. Blood, sweat, and tears have been shed in copious amounts. Professional challenges aside, their personal lives have also been subject to severe hardships: annulment, cancer, heartbreak, among others. But they prevailed. Talking about their experience, they say, “Something always happens to keep the hope alive – and it always happens at the moment right after you want to just lay down and give up.” The joys of small moments are often underrated, but not for Emily and Jessica. “The little things are what keep us going, don’t forget to celebrate those. We celebrate every new country we ship to with a little cultural nod, like for Russia we had vodka, and South Africa we had meat pies.”
Every pair is inspired by unforgettable women in history, has a full insole of Nasa-developed memory foam used in running shoes, and donates $8 to over a dozen causes.”
According to the Leung twins, the struggles of the past have given rise to their plans for the future. “Everything’s a blessing in disguise. Had we continued as we were, we would be doing the same old things. But now absolutely everything is done with a clear purpose and only if we LOVE it.” Commenting on those plans, they say, “In 2017/18 Hey Lady will expand to include Mommy & Me Little Lady shoes, comfortable bags, and RetroFIT- a 3D scan perfect-fit bespoke luxury option. We’re also working on a book The 0%, on overcoming the survival odds of 0% on cancer and business.”
Duly recognized as a source of inspiration, and not just for their sharp business acumen and entrepreneurial spirit, Emily and Jessica have been featured in an article titled ‘10 Tips on How to Succeed with zero experience, industry connections, and pure grit from the Twin Co-founders of Hey Lady Shoes’. This read offers encouraging words from these gritty women on work and life. A lesson in perseverance: “Keep turning the lights on every day. Show the world you’re open for business.” And a tip on leading a fulfilling life: “Be Happy. Live and work a Eulogy life, not a Resume life.”
Emily and Jessica Leung are unique, and not just for their business concept. Passion for their work, and compassion for people is what sets them apart. Anything is possible, you just have to put your mind to it.