When people her age were busy with friends, school, exams and the likes, Joanna Deepika was setting up her business at the mere age of 14. Five years later her company, Wired Expressions, has acquired a loyal following. Creating out-of-the-box decoupage designs, bottle art, handcrafted jewellery, event planning, and party props, Wire Expressions is your go to for fun and quirky. Joanna came up with the name Wired Expressions because, “Through these many little things, I can express various feelings.” Wired Expressions doesn’t just make handcrafted decorative items and ornaments, but is also into event planning.
I wish to set up my own physical store as soon as I complete my entrepreneurship course in college, and fly out as an independent and successful business woman.”
With a passion for marketing Joanna always wanted to be her own boss and feels working under someone else is just not her thing. The young entrepreneur says, “I wish to set up my own physical store as soon as I complete my entrepreneurship course in college, and fly out as an independent and successful business woman.” Even as she currently pursues her college degree, Joanna has already mapped out her future business plan, “I intend to get into event management in a couple of years. I want to establish a full-fledged event management startup. I have a few close friends with whom I will partner.”
Big ambitions go hand in hand with hard work, but, obstacles still do crop up. For instance, the language barrier has often come in the way of turning her ambition into reality. “It gets very difficult to tackle and deal with the suppliers at the wholesale market.”, says the disgruntled entrepreneur. But, Joanna is working on solving this problem soon. Over the past five years there have been times when things got so difficult that she thought of putting away all her craft supplies and doing something else. However, Joanna rediscovered her motivation when she saw strangers turning into the most loyal customers, who truly appreciated her work and kept coming back for more.
I want to establish a full-fledged event management startup. I have a few close friends with whom I will partner.”
Whenever Joanna Deepika feels down-cast or finds the burden of her ambition to be an independent and successful business woman getting heavy, she recounts a quote by Mary Kay Ash to lift her spirits: “When you reach an obstacle, turn it into an opportunity. You have the choice. You can overcome and be a winner, or you can allow it to overcome you and be a loser. The choice is yours and yours alone. Refuse to throw in the towel. Go that extra mile that failures refuse to travel. It is far better to be exhausted from success than to be rested from failure.”
With bold ideas and a courageous heart to take a chance on herself, Joanna Deepika has proved that no steps are scary or daunting enough to dissuade a determined person from turning their dream into reality.