For the love of paws, Rashi Narang, the founder of “Heads Up for Tails”, India’s only pet supplies chain began a journey that has made many pet owners extremely happy and grateful. Nine years ago, Rashi headed towards a course of direction for her venture that no-one in India had done before, so, there was no one to learn from. She started a small, home based business with just a small handful of products. But today, with five stores already in place, whilst hoping to add five more, Rashi has set up a brand that is a one stop shop that sells about 100 of the world’s best brands, including products of their own brand. The company offers a unique lifestyle experience for pets and pet lovers.
I ran the business remotely for six years with no funds and no team. Those were the hardest six years but I refused to let go.”
Happy pet lovers and the wagging tails, makes Rashi a happy woman, but this happiness found its rays of sunshine after many tumultuous years of struggle. It was only a year since Rashi opened shop that she had to leave India and accompany her husband overseas. She calls them her most difficult years to date. “I ran the business remotely for six years with no funds and no team. Those were the hardest six years but I refused to let go.” Today, she knows all her hard work paid off, as she further adds saying, “When you love what you do, and you see your products improving the lives of dogs- it’s all worth the effort!”
One step at a time. Doesn’t matter how slowly or fast you go – the important thing is to keep going, to persist, to persevere. And then magic happens..!”
Opening a company with no experience, Rashi says she learned on the job every day; overcoming many mistakes, multiple ups and downs and challenges during her early years into the business. And with an ever supportive family who where her pillars of strength, the entrepreneur says, was how she found her motivation to take the path few ventured. This motivation and strong will to bear the storms didn’t just work in her favour by extending the supply chain to 10 stores; but also in planning a global distribution with Heads Up For Tails in 2018.
A journey of a brand that began with a promise to provide quality products for her furball of love – her dog, Sara, and other pets, made a phenomenal progress by hard work and relentless perseverance. Rashi Narang’s Heads Up For Tails is the venture that promises paw-worthy love and happiness for years to come. And this is the result of her dauntlessly following her dreams and what she loves. “One step at a time.”, says Rashi, “Doesn’t matter how slowly or fast you go – the important thing is to keep going, to persist, to persevere. And then magic happens..!”