Ritu Srivastava

After Gaining Weight Post Delivery, Ritu Srivastava Gave Birth To A Weight Loss Coaching App; Obino.

in Entrepreneur by

Gaining weight post pregnancy, although natural, is a difficult time for women, and losing this excess weight is even harder. This was the case for Ritu Srivastava after she had given birth to her daughter. After many failed attempts to lose weight, Ritu learned about the mechanics of the human body and knew exactly how it needed to be done. Wanting to share this helpful insight, she introduced “Obino” to the world. The app was built, she says, with the basic purpose of helping people lose weight at their own pace at their own convenience and more importantly in sync with their own body. Ritu says, “Having had significant experience working in a corporate environment, entrepreneurship seemed like a logical next step for my career.”

Having had significant experience working in a corporate environment, entrepreneurship seemed like a logical next step for my career.”




Like most entrepreneurs, the weight loss guru also had hardships and moments of anxiety in her entrepreneurial journey. However, her family was very supportive of her decision and stood by her through thick and thin. Her husband, she says, needs a special mention as he helped Ritu go through her irritable and moody stage in her life after the immense weight she gained. She realizes that hardships, anxiety, support, love, are all a part of her entrepreneurial journey, and says, “Starting a business and nurturing it to scale, has its moments of pain and fear, but it offers its joys in equal measure too!”

Ritu SrivastavaThe optimistic entrepreneur is solely focused on Obino at the moment. Her plans are to grow her user base and help tem shred their fat, sustainably. Obino has also acquired Fitard; a reward-based app that will further motivate Obino’s users to achieve their fitness goals. The Obino team also wants to invest time in extensively using artificially intelligent technology and algorithms to personalize, even further, the coaching experience that they provide. Ritu says, “We hope to grow and mature into a profitable enterprise that provides value to all its stakeholders.”

We hope to grow and mature into a profitable enterprise that provides value to all its stakeholders.”

Ritu SrivastavaAt a time in life when most other women would make excuses to purely focus on family, Ritu broke through all stereotypes, conquered her struggles and built a lucrative business around it. Not only is she a motivation to everyone who excuses themselves to quit, but also an inspiration to her daughter who will have the necessary tools to become a successful individual herself. She wants to advice budding entrepreneurs by saying, “Always remember that you cannot avoid failure. But don’t let it deflate your dreams; instead, learn from it and move forward!”

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