Abhishek Daga has brought about a revolution in the plywood industry by founding the e-commerce based company, “Plyneer”. Plyneer is a one-stop solution to all your plywood needs, with the primary intention to provide customers with the right product that is apt for the required usage. Not many people know that there are different grades of plywood available in the market, says Abhishek, and his mission is to educate the consumers regarding the same, while simultaneously providing high quality products with a guarantee. His passion for his company is magnified in the following statement where he says, “65% of the industry is unorganized and we are on mission to change this. We want to educate end consumers and provide high quality products at a very nominal cost, thus enabling us to surpass the expectations of the industry.”
While setting up a business, one should have the gut feel, belief, and passion to identify the need for the product, along with market knowledge to solve real problems.”
His family has been running a plywood business for 35 years, and Abhishek having spent a good portion of his time in the industry, says that the plywood business runs in his veins. However, the entrepreneur started his own firm in the plywood industry after working in an advertising company and founding another company called “Dot 1”, which was a BPO and an event company. A lot can be learnt from experiences and Abhishek did learn a thing or two as well. He says, “It taught me how to lead, manage people and tactfully handle crucial challenges.” The passionate plywood enthusiast is always using experiences and knowledge from the past to build a better future. Always on the top of his game when it comes to adapting and innovating new ways to run Plyneer is what has made this plywood business very successful.
Despite all efforts to run a successful business, Abhishek feels that all businesses have its own pros and cons. Abhishek says, “It can get tough at times but I have never felt like giving up. After all, one doesn’t grow unless he burns the midnight oil.” With the passion and drive to deal with the challenges, he feels that he can learn and get better with each passing day as well, and achieving more gives him a great sense of satisfaction as well.
It can get tough at times but I have never felt like giving up. After all, one doesn’t grow unless he burns the midnight oil.”
Plyneer although very successful at present, has amazing plans for the future too. He says, “Everywhere you go, we want you to see a Plyneer board.” Abhishek wishes to have a PAN India presence while providing the same top quality products like they do presently. Contributing to the nation’s economy also is of a part of his business plan as he wants to provide employment opportunities to help minimize some of the nation’s problem.
Considering him a successful entrepreneur, we asked him what budding entrepreneurs should look forward to in order to start a business successfully. Gut instinct is what one must rely on he says. Be Bold has always believed that the gut has an intelligence the mind lacks. Although having evolved this far, we have lost our inherited power to trust our gut which we must to make better life choices. Abhishek attests to this by saying, “While setting up a business, one should have the gut feel, belief, and passion to identify the need for the product, along with market knowledge to solve real problems.” Coming from a success story, we know for a fact that this advice is sure to benefit future entrepreneurs.