Nikhil Hemnani

The Story Of How Letting Go Can Help You Grasp On To Better Things

in Entrepreneur by

Having had a family business in the fabric and textile industry, Nikhil Hemnani and his brother realized that there isn’t an online fabric store in the UAE. And, with the passion and drive to take over that space in the UAE, they founded ‘Santex’; a website that helps designers and local consumer buy fabrics at highly discounted prices from the convenience of their homes. Santex is the first company in UAE to do this. Apart from just being an online fabric wholesaler, Nikhil says that they are fabric consultants as well. They have integrated a chat system on their website and recommended to consumers the trending fabrics and the quantity that would suffice for a particular design the consumers have in mind.

There were multiple issues like setting up a license, logistics of the fabrics, finding a warehouse, etc. Setting up a license in this part of the world takes time and planning, I completely underestimated these factors. It took as around five months just to get the license set up for Santex”




Sacrificing the good for the great

Nikhil had to turn down an offer in Product Management in a New York based company to move back to UAE and work on starting up Santex. Although he knew it was a risky move that came with a motherlode of challenges, the aspiring entrepreneur was determined to move ahead towards hid dream. And, like foreseen starting up his e-commerce company did come with a lot of challenges. The entrepreneur says, “There were multiple issues like setting up a license, logistics of the fabrics, finding a warehouse, etc. Setting up a license in this part of the world takes time and planning, I completely underestimated these factors. It took as around five months just to get the license set up for Santex”

We will be at the Arabnet Digital Summit that is coming up in mid-May. The ArabNet Digital Summit will explore the emerging trends and opportunities in e-commerce. It will be the place to display our website to all the other startups, investors and also potential customers.”

Thinking ahead

Giving his undivided attention to Santex, Nikhil says it’s going to get bigger and better in the near future. After just making their website bilingual, the entrepreneur says that they’ll also be adding new products to the site every three to four days. He says, “We will be at the Arabnet Digital Summit that is coming up in mid-May. The ArabNet Digital Summit will explore the emerging trends and opportunities in e-commerce. It will be the place to display our website to all the other startups, investors and also potential customers.” We can instantly tell, by the story, that Santex is going to be a success in the e-commerce space, and is going to be an international sensation as well. We commend Nikhil’s bold move of sacrificing and starting up his own venture. He had it in him to follow his dream. Do you?

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