The story began when a student in IIT-KGP and his mates bought an I-phone for a price that they realised had a much lowered price on another portal just two days later. The student, Gaurav Dahake, shocked and disgruntled that there was no way to get a comparison of prices and other information, took the problem to his head. Then came the Hatke idea. Gaurav partnered with Prashant Singh, and Srikanth Sethumadhavan, and together the IITians opened BuyHatke.com that solves a customer’s pain-point. Today BuyHatke is a major compare site that takes on biggies in the online product discovery space.
The worst happened in Japan, 2015. Our server collapsed, the capacity was full. To move to another server would have taken 15 days. Imagine if a website is down for even an hour, the loss can be tremendous.”
Better than competition
Once upon a time BuyHatke had competition from Junglee.com, who is a sublet of Amazon.in. Gaurav remarks on the competition, “Because of Amazon they had a lot of marketing and therefore tractions, but unfortunately for them, even as a compare site, their association with Amazon proved a bias that many customers felt.”
Almost losing control
There have been several incidents where Gaurav felt that BuyHatke would almost fall. “Our website was hacked; servers went down. We have had our share of crazy tensed times.” He further adds, “The worst happened in Japan, 2015. Our server collapsed, the capacity was full. To move to another server would have taken 15 days. Imagine if a website is down for even an hour, the loss can be tremendous. We almost lost it all that day. We worked through 25 hours straight to pull ourselves out. And finally it was solved.”
BuyHatke lets them know the right time to buy a product, if the price of the product changes”
Funds, achievements and the future
The CEO says, they have raised around a million dollars from Mr. Kris Gopalakrishnan, founder of Infosys and two more Japanese based entities. Growing at a tremendous rate, Gaurav says his achievements are not individualistic. “We have achieved growing and raising a fantastic team. We have an amazing set of people working here. Having amazing colleagues working on a big mission is what we achieved. We together make BuyHatke bigger and better.” With a mission to help the billion Indians shop smarter with the perfect comparisons, Gaurav says, “BuyHatke lets them know the right time to buy a product, if the price of the product changes, what debit or credit card needs to be used.” Remarking on the growth of the company the entrepreneur further adds, “Now we have migrated this into different commerce sectors. From online shopping we have migrated to travel sites as well. Our app is another potential for consumers to see the sites for your purchase.”
What Indians do best
We Indians love a good bargain, and the BuyHatke team gives us the best deal across the online e-commerce sites, be it shopping or travel. And in turn the company’s growth seems to be booming like the Indian population. Gaurav Dahake’s entrepreneurial journey proves there are many Indians who can take a problem and solve it remarkably well. Let’s prove to the world that India can be the best in what she puts her mind to.