• Gauri-revised5.jpg?fit=900%2C500&ssl=1
    Gauri Jayaram
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    Gauri Jayaram
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    Gauri Jayaram
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    Gauri Jayaram
  • Gauri-revised1.jpg?fit=900%2C500&ssl=1
    Gauri Jayaram
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    Gauri Jayaram
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    Gauri Jayaram

How An Experiential Travel Company Is Bettering The Lives Of Several Indians

in Entrepreneur by

Apart from being an alumna of IIM B, Gauri Jayaram also has over 20 years of experience in the travel industry. Having grown businesses of several travel companies, she decided to start one of her own. The Active Holiday Company is the first Indian company to focus exclusively on International Adventure Travel. Her company is also the sole Indian representative of four of the six major marathons in the world, including the London and Tokyo Marathon.  Her successful business venture has earned her the title of ‘Most Influential Person in the Travel Industry’ by NDTV Profit and OTM, in 2014. She has the distinction of being the only Asian speaker at the Spain tourism boards’ Tourism Round Table in Barcelona, is one of the eight members of ITOCI (Indian Tour Operators Council for Italy), amongst many other achievements under her belt.

Whether it is hiking the countryside, cycling through the vineyards or climbing mountains, people get close to the real local scene making it a more authentic and immersive experience for them.”




Checking off the bucket list

Gauri says that her company is different from the other major players in the travel industry as she provides experiential travel packages to destinations around the world. She says, “Whether it is hiking the countryside, cycling through the vineyards or climbing mountains, people get close to the real local scene making it a more authentic and immersive experience for them.” The entrepreneur feels that The Active Holiday Company helps many people realise their dreams by ticking things off their bucket list.

Taking the back roads and getting on your feet allows people to experience places and people like no other travel style and it is a cause worth sharing and growing.”

Sharing and growing

Gauri says that she has always been driven to create a travel company that allowed people to do things that they never would imagine doing before. The successful entrepreneur believes that travel opens up a person’s mind and is the only way to preserve and grow local communities that are fading away. She says, “Taking the back roads and getting on your feet allows people to experience places and people like no other travel style and it is a cause worth sharing and growing.”

Old fashioned advice

Even though her business model is futuristic and sophisticated, Gauri is old fashioned when it comes to providing advice to upcoming entrepreneurs. She believes that working hard, working smart and not giving up on your dream is what separates the successful entrepreneurs from the ones that are not.

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